Harvard University’s Policy on the Use of Harvard Names and Insignias is introduced with the following statement: “All members of the University and the institution as a whole benefit when its name is well used, and suffer when it is ill-used.”
The standards for use of the Harvard name apply not only to schools, units, and individuals within the University, but also to those institutions outside the University that Harvard has authorized to use the Harvard name. Accordingly, Harvard Medical School must take great care to ensure that its brand standards are applied consistently among its affiliated institutions. This is not only equitable, but also safeguards the full enjoyment of associated benefits — recognition, reputation, and financial advantage — for all.
In that spirit and based on years of experience and policy, this affiliate branding manual aims to provide clear guidance that presents our valued affiliate relationships in an accurate, appropriate, and consistent manner. Here, for clarity’s sake, we articulate acceptable practice for HMS name and logo usage by institutions with a formal HMS affiliation, as recognized on the HMS affiliates webpage.