Gambling companies step up efforts to sway addiction debate

The anywhere, anytime gambling culture has changed the face of the industry over the past 15 years and brought fresh temptations to those who struggle to prevent a harmless flutter from becoming a dangerous addiction. HMS researchers have spent almost a decade working for online gambling company Bwin.Party to create an algorithm capable of identifying gambling addiction behavior, with a view to addressing customer issues before they become too entrenched. Howard Shaffer, associate professor of psychology in the Department of Psychiatry at Cambridge Health Alliance, is one of the researchers.

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